
Written by Carol McAlister
Corn Hill is Rochester's oldest
residential neighborhood, long known as "The Third Ward." Flour millers and
merchants built impressive homes during Rochester's first growth after the
building of the Erie Canal in the 1820s and 30s. Rochesterians called the
neighborhood "The Ruffled Shirt Ward" because of the prosperity of its residents
with their substantial homes and mansions of architectural diversity and style.
Founding meetings were held here for the University of Rochester and Rochester
General Hospital.
The advent of income tax, two World
Wars and the construction of super highways in the 20th century caused the
glorious days of the Third Ward to diminish. Large houses were made into
apartments. The construction of I-490 cut through the north portion of the Third
Ward. Its path cleared many houses standing in the way. Rochester's first mayor
and early leaders once lived in the area demolished for "new progress."
The Urban Renewal Program of the 1960s
threatened to take what was left of the Third Ward. Rochester would lose an
important part of its historic homes and heritage. In 1964, the Landmark Society
did architectural surveys of surviving homes to persuade the government to
include a conservation area in the urban renewal plan. Residents who worked to
revive the neighborhood formed an organization to promote and protect the area,
named "The Corn Hill Neighbors Association." The name was taken from early land
deeds in the area known as "The Corn Hill Tract." In 1968, a group of artists
living on Greenwood Street organized a small arts festival, which grew into the
annual Corn Hill Arts Festival.
Today new townhouses, single-family
homes and a school reflect the vast amount of land cleared of early dwellings in
the Third Ward during the Urban Renewal program. Plymouth Avenue, for example,
used to head directly south but now curves east to Exchange Boulevard. The newly
landscaped area, which replaced this section of street, was named Ralph Avery
Mall in honor of a nationally famous and much-loved local artist who resided at
the Hervey Ely mansion on Troup Street. Many of Ralph Avery's watercolors were
of Rochester and Corn Hill scenes. Throughout his career he was a contributor to
the Saturday Evening Post and the Reader's Digest magazines. Ralph Avery Mall
remains today as a tribute to this prominent Corn Hill artist and resident.
Historic Corn Hill and Ralph Avery Mall